The economy is in the crapper, the promised turnaround is out there somewhere hiding with "prosperity is just around the corner," losing pro ball players are getting multiple millions, and long-established professional writers are on seemingly permanent raman noodle diets. Editor George H. Scithers once told me that, in tough economic times, books and magazines have to compete with beer, and when it comes to a choice between beer and something to read, well, bet your investment dollars on Bud.
Where does that leave writers? Okay, the big-name blockbuster writers, the airport newsstand authors, those blessed by Imus and Oprah, might possibly see a slight decrease in sales. Perhaps they might have to put off the diamond-studded yacht until next year. They are not running from the wolves.
The so-called "midlist authors," however, are wolf meat. As it was explained to me once, "midlist author" is a term of sales art used by marketers to avoid identifying a publisher's other-than-bestselling-writers as "bottom list" or "bottom-of-the-barrel." The reality, however, is that the vast majority of professional freelance writers are "bottom list." And don't get your nose out of joint--I number myself among them. Read More
Where does that leave writers? Okay, the big-name blockbuster writers, the airport newsstand authors, those blessed by Imus and Oprah, might possibly see a slight decrease in sales. Perhaps they might have to put off the diamond-studded yacht until next year. They are not running from the wolves.
The so-called "midlist authors," however, are wolf meat. As it was explained to me once, "midlist author" is a term of sales art used by marketers to avoid identifying a publisher's other-than-bestselling-writers as "bottom list" or "bottom-of-the-barrel." The reality, however, is that the vast majority of professional freelance writers are "bottom list." And don't get your nose out of joint--I number myself among them. Read More
